The best way of building a landing page in WordPress manually through a custom page template is to simply take the default page.php template and play around with its CSS/HTML structure. For example, working with the previous default WordPress theme – Twenty Fourteen, you can easily get rid of the default left-side sidebar, the header, the. Construction Landing Page. The construction Landing page is a free and responsive wordpress theme. The best benefit of this theme is it comes with a contact form on the homepage, and also includes several Call-to-Action buttons to create high converting landing pages for construction and building business websites. How to Create a Free Landing Page in Under an Hour. Now that you know what a landing page is and how it works let’s look at how to create a free landing page in WordPress with a website builder. For this tutorial, we’ll be using SeedProd to build a free landing page.
February 2, 2021
How to Create a Free Landing Page in WordPress
By Nancy P. Howard in BusinessMarketingWordPress
Modern platforms and CMS systems allow creating high-quality landing pages for professionals and all those who don’t know the ins and outs of web development. Let’s find out how to create a landing page on the WordPress platform and what plugins you need.
Landing Page Creation: Choose a Host, Register a Domain, Install WordPress
A landing page is a promotional site page. Its purpose is to advertise products and convince visitors to purchase directly via the page. A landing page also allows you to sell information materials and various services. And to create it, you can use the WordPress platform.
WordPress is a well-known CMS to which appeals to many users. It is quite widespread, easy to manage and use. That’s why so many businesses decide to make a landing page on this platform.
To begin with, your starting point is not the installation procedure but coming up with an idea. If you’re going to make a landing page yourself, you most likely don’t have a designer. You need to think about how to structure and design the site. If you’re struggling to find inspiration, just look at the other users’ pages, or find ones that you like.
Before you start working on a landing page, you need to decide on a host. Hosting is a service for providing disk space on a server. There are different free platforms available. You can find popular ones just with the help of Google.
In addition, you also need to get a domain. For this, register your domain name with a certified local registrar.
The next step is to link the domain and host by registering the hosting DNS servers at the domain registrar. You can get more info about this during the actual process in the guidelines.
Now that you’ve completed all the above stages, let’s move on to installing the platform. You can do it in one of two ways:
- Automatically (using the free CMS deployment service at the hosting service);
- Manually.
In general, the first option is preferable, especially for beginners. In this case, you need to specify the necessary parameters and start the installation process.
Search and Install a Landing Page Template on WordPress
You can find many landing page templates on the thematic sites. There are free templates as well as those you have to pay for. Free templates are usually stripped-down versions of paid ones. Despite this, their functionality is often sufficient for creating a high-quality landing page. So, it’s up to you.
You’ll see templates for a landing page on WordPress in the CMS itself. At this stage, take a look at each theme before installing. It’ll help to avoid wasting time working with an unsuitable template.
Besides, you can set up a filter and choose from popular or fresh ones.
Moreover, you can start with your topic and search it. You can also apply synonyms in the search field—for instance, medicine or medical (medicine). Once you choose a template, study the description. Now, you can try it in the demo version of the site. If the theme that you have picked suits you, install and activate it.
Next, you need to decide whether you want to create a landing page from scratch or use a constructor (plugin). The first option is more suitable for professionals since it requires specific knowledge. It includes an understanding of CMS, layout skills, and so on.
Of course, you can download the demo data. The template developer usually supplies you with it to make it easier to install. However, you have to possess an in-depth understanding of the platform to know how to edit it.
Creating a Landing Page on WordPress with a Plugin
Each of the free templates is pretty much the same with respect to management, so the guideline will apply to most of them. Let’s find out how to make a simple landing page with five screens: the first screen, product demo, description, reviews, and contacts.
To edit the information in the landing page template, activate the theme and click on “Customize.” The screen is the visible area of the site, the so-called information blocks. It contains the most prominent information that presents your website.
After activating the theme, a window will open asking you to install the plugin. It’ll help you customize the theme faster by providing you with dozens of design options for the landing page blocks. Just click on “Install Now” and wait about a minute.
Having installed the plugin, you’ll see an extended theme settings block. You should scroll through it and find the “General Settings” button. Look through the options to decide on the changes you want to apply to the pages’ interface.
Note that there is a list under the “Manage Page Section.” Here, you can delete blocks or add new ones, change their sequence, bring some of them to the menu. It’s up to you what settings you want to choose for each of your blocks.
As you can see, you don’t need to be a professional designer to make your landing page on WordPress. You also don’t need to spend a lot of money on its creation. Free plugins and platforms help you save time and money as well as develop new skills.
Nancy P. Howard has been working as an editor at guest posting service Adsy for a year. She is also a professional writer in such topics as blogging, IT and marketing.
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Do you want to create a landing page in WordPress for free?
Building a website is the first crucial step in marketing your brand online. But if you really want to generate more leads and sales, you’ll need a high-converting landing page. Luckily there are plenty of free website landing page builders to make the process easier.
In this article, we’ll show you how to create a free landing page in WordPress, with no coding needed.
What Are Landing Pages Used For?
Landing pages are standalone web pages that are used to convert visitors into leads or customers. They do this by encouraging them to perform a specific action like subscribing to your email list, buying a product, or other similar actions.
Unlike a full-blown website, landing pages are single pages with 1 specific target: getting visitors to click through and achieve your final goal. When a landing page is done well, it can significantly improve your chances of getting the results you want from your marketing campaign.
How Do Landing Pages Work?
For your landing page to be a success, you need to drive targeted traffic towards it. There are many ways you can do this, such as:
- Sending your landing page to your mailing list to encourage click-throughs.
- Posting your landing page link on social media networks to drive traffic.
- Adding your landing page link within a blog post.
- Optimizing your landing page for search engines to drive organic traffic.
- Creating a PPC Ad campaign on search engines, linking to your landing page.
These are all excellent ways to drive traffic to your landing page. But what should people do when they get there?
After clicking your call-to-action, will users be sent to a shopping cart, contact form, or an inner page on your website? Think carefully about the next steps, then make an easy way for people to get there with 1 click.
Things to Consider When Creating a Good Landing Page
Before you start creating your free landing page, there are a few things you should keep in mind, including:
- Landing page goal: Define what you want your landing page to accomplish and keep those details consistent across your entire design.
- Clear visual hierarchy: Figure out which page elements are the most important and make them stand out to encourage people to take action.
- Create action with CTAs: Make it crystal clear what your landing page visitors should do and make it easy for them to do it.
- Eye-catching design: Engage your visitors with a compelling design that makes them want to click. You should also try to keep important page elements above the page fold.
- Snappy copy: Keep your body copy short, to-the-point, and informative. Use enticing headlines that make people want to read the next sentence and the next.
- Powerful images: Use images to illustrate what you’re talking about. Avoid generic stock photos and choose images that tell a story.
- Focus on value: Explain to people how clicking your CTA button will benefit them. What will they get? How will it make their lives better?
How to Create a Free Landing Page in Under an Hour
Now that you know what a landing page is and how it works let’s look at how to create a free landing page in WordPress with a website builder.
For this tutorial, we’ll be using SeedProd to build a free landing page.
SeedProd is the best free landing page plugin for WordPress, with coming soon and maintenance mode functionality. It makes it easy to build any landing page on your WordPress site without hiring a developer.
With its drag and drop visual page editor, you can create custom landing pages quickly without writing a single line of code. SeedProd also includes a variety of customizable landing page templates. You can then customize them in the visual editor by adding signup forms, contact forms, and other page elements.
SeedProd also integrates with a variety of email marketing tools to help grow your email list.
Unlike other page builders, SeedProd is lightning fast and won’t slow down your website. It uses minimal code and best design practices to ensure your site is as fast as possible.
Here’s a step-by-step checklist for how to create your free landing page with SeedProd:
Let’s dive in!
1. Install SeedProd’s Free Landing Page Creator
The first step is to install SeedProd’s free landing page plugin. You can do this by navigating to Plugins » Add New from your WordPress dashboard.
Then type “SeedProd” into the search box on the right. This will show you the following results:
Click Install next to the Coming Soon Page, Maintenance Mode & Landing Pages by SeedProd option. Then, go ahead and click Activate.
After activating the plugin, you’ll see the following welcome screen.
Click the Create Your First Page button next to get started. This will take you to SeedProd’s landing page overview.
On this page, you’ll first see the different page modes you can activate on your website.
With the free version of SeedProd, you can activate Coming Soon Mode and Maintenance Mode. This allows you to add a user-friendly notice to your site while it’s under construction or down for maintenance.
To use the 2 other page modes – Login Page and 404 Page – you’ll need to upgrade to the paid version of SeedProd.
Under the different page modes are where every landing page you create with SeedProd is shown.
To create your first free landing page, click the Create New Landing Page button.
2. Select a Free Landing Page Template
After clicking to create a free landing page, you’ll see SeedProd’s library of mobile responsive landing page templates.
The templates can be filtered by clicking the different categories along the top of the screen, which are:
- All
- Login
SeedProd comes with 7 free landing page templates. You can also unlock 9 more free templates by subscribing to the email list for free. To unlock even more templates, you can upgrade to SeedProd Pro.
For this tutorial, we’ll use the free Fitness Sales Page template. Just hover your mouse over the template icon and click the tick icon.
After choosing your template, you’ll need to give your free landing page a name and URL. Don’t worry; you can change these details later.
Now click the Save and Start Editing the Page button to launch your template in the drag and drop editor.
3. Add Your Unique Landing Page Content
SeedProd’s visual page builder is divided into 2 distinct sections. On the left-hand side are the different blocks used to design your page, while on the right is a live preview of your landing page.
To add content, just drag a block from the left panel and drop it onto your live preview. You’ll then see the changes in real-time.
There are a variety of landing page blocks to choose from, including:
- Headline
- Text
- List
- Button
- Image
- Video
- Divider
- Spacer
- Column
You can also use 2 of SeedProd’s Advanced page blocks – Giveaway and Contact Form – for free. This allows you to show free RafflePress giveaways and free WPForms contact forms on your landing page, to drive targeted traffic and leads.
Start adding your unique content by clicking any block on your live preview. This will show a settings panel on the left-hand side where you can replace the default content with your own.
Alternatively, you can edit the content directly on your preview with SeedProd’s inline text editing feature.
Free Landing Page Wordpress Theme
Replacing the default images is just as easy. Simply click any image on your live preview, and click the trash can icon in the settings panel on the right.
Then click the Use Your Own Image button to upload a photo from your computer or your WordPress media library.
Keep adding content until you’re happy with the overall look. Then click the green Save button in the top-right corner of your screen.
4. Customize Your Landing Page Styles
After adding your unique content to your free landing page, you’ll want to make sure the styling is consistent with your brand.
You can do this easily by clicking the gear icon in the bottom-left corner to view your global page settings.
This setting allows you to customize your landing page:
- Background
- Colors
- Fonts
- Custom CSS
Let’s start by clicking the Background option to customize your landing page background. In this area, you can change the background color, add a color gradient, or upload a custom background image.
To add a custom background image, just click the Use Your Own Image button.
In the Fonts section, you can choose from a near unlimited number of free Google web fonts for your landing page headings, links, and body text.
Just click any of the drop-down menus to choose your preferred fonts.
The Colors section has similar point-and-click settings where you can choose custom colors for headers, text, links, buttons, and more.
Just click any option and use the color picker to choose one that matches your branding and overall page design. This will edit those colors for your whole landing page.
When you’re happy with your landing page design, click the Save button to store your settings.
5. Check Your Landing Page Works Correctly
With your free landing page design in place, you’ll want to ensure everything works properly before publishing it on your website. Go through your design and double-check that your CTA button links work, and make sure there are no typos or grammatical errors.
You’ll also need to make sure your landing page looks good on mobile devices. This is super-easy with SeeProd’s mobile preview option.
Just click the mobile icon at the bottom of your screen to preview your landing page on mobile.
From there, you can move things around until your page looks great on both mobile and desktop screens. Any changes you make are applied to both versions of your page automatically.
6. Configure Your Landing Page Settings
After checking that your landing page works correctly and is easy to view on mobile, it’s time to configure a few settings.
Click the Page Settings tab at the top of your screen to view SeedProd’s various page settings, which include:
- General settings: Change your free landing page’s name, URL, and make the page a draft or published.
- SEO: Set up your page’s SEO title, meta description, and more with the All in One SEO WordPress plugin.
- Analytics: Monitor your landing page performance with MonsterInsights the best Google Analytics plugin for WordPress.
- Scripts: Add custom tracking scripts to your landing page, such as your Facebook tracking pixel.
When you’ve finished editing your page settings, remember to click the Save button.
7. Publish Your Free Landing Page in WordPress
Free Ebook Landing Page Wordpress Theme
After putting the finishing touches on your free landing page, it’s time to publish it on your WordPress website.
To do that, click the down arrow next to the green Save button in the top-right of your screen, and click Publish.
You’ll then see a popup telling you that your landing page has been published.
Go ahead and click the See Live Page button to preview your free landing page.
Congratulations!
You now know how to create a free landing page in WordPress. And the best thing is it required no technical expertise, coding, and you didn’t spend a dime!
Create Free Landing Page Wordpress
For a more detailed overview of SeedProd’s premium features in action, check out this tutorial: How to Create a Landing Page in WordPress
Or jump right in and…
Best Free Wordpress Landing Page Plugins
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